Hola, I'm Luz.

Senior UX Designer | Passionate about B2B, SaaS, and Edge Computing UX | Service & Experience Design Advocate and Teacher

I am passionate about transforming user experiences in B2B, SaaS, and edge computing realms

My main focus is:
 
User-Centered Design: Creating seamless interfaces that captivate and convert.
Service & Experience Design Advocacy: Championing comprehensive user journeys and service excellence.
Educational Leadership: Sharing insights as a mentor, empowering teams to harness UX for strategic advantage.Additionally, I believe that the most effective products and services emerge from the collaboration of Design, Engineering, and Business roles. As a seasoned Service, User Experience, and Product designer with experience in private and public sectors, I specialize in leading design processes for digital products. 

My approach includes:

Leveraging qualitative research methodologies to understand user needs deeply.
Designing intuitive digital products based on user interactions.
Creating and testing interactive prototypes to refine user experiences.
Delivering and overseeing design briefs for engineers and UI designers.

Let's connect to discuss how we can elevate your digital products through thoughtful UX strategies. I'm eager to exchange ideas and explore new possibilities!
 

Service and Experience Design

Crafting seamless and meaningful interactions across a user's journey with a product or service.

 

Design Strategy

Developing a roadmap that aligns design goals with business objectives to achieve impactful outcomes.

 

User Research

Gathering insights into user behaviors and preferences to inform design decisions and improve usability.

 

Workshop facilitation

Guiding collaborative sessions to foster creativity, ideation, and problem-solving within teams.

 

Design thinking

Applying a human-centered approach to innovation, emphasizing empathy, ideation, and prototyping to solve complex problems.

USER EXPERIENCE DESIGN CONSULTANCY

User research, usability analysis, wireframing and more related to create or improve the best User Experience.

WORKSHOP DESIGN AND FACILITATION

Design and facilitation of workshops for enterprises, communities and teams on topics related to Strategic Planning, innovation, Design Thinking, User expeirence and more.

ACADEMIC/DESIGN TALKS

Happy to share my knowledge about Design, IT and Social Innovation to different audiences.

MENTORING

I like to learn from sharing my knowledge by impacting the professional path of beginner designers through mentoring.

  • Colombia - The rest of the world

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