HOLA! I'M LUZ.
Senior UX Designer | Passionate about B2B, SaaS, AI and Edge Computing UX | Service & Experience Design Advocate and Teacher
About me
I am passionate about transforming user experiences in B2B, SaaS, AI and edge computing realms
My Core Focus Areas
User-Centered Design: I create seamless, engaging interfaces that genuinely connect with users and deliver tangible results.
•
Service & Experience Design Advocacy: I champion holistic user journeys and elevate service excellence at every touchpoint.
•
Educational Leadership: As a mentor, I empower teams to harness the full potential of UX for strategic growth.
My Approach
Conducting qualitative research to understand user needs deeply
•
Designing intuitive digital experiences based on genuine user interaction
•
Building and testing interactive prototypes to optimize usability
•
Creating detailed design briefs and working closely with engineers and UI designers
Let’s connect to explore how a thoughtful UX strategy can elevate your digital products. I’m always excited to exchange ideas and discover new opportunities to make a meaningful impact.
Design drivers
UX for AI
Explore the intersection of user experience (UX) design and artificial intelligence, focusing on how this technology is transforming our interactions with digital products.
Service and Experience Design
Crafting seamless and meaningful interactions across a user's journey with a product or service.
Design Strategy
Developing a roadmap that aligns design goals with business objectives to achieve impactful outcomes.
User Research
Gathering insights into user behaviors and preferences to inform design decisions and improve usability.
Co-creation
Guiding collaborative sessions to foster creativity, ideation, and problem-solving within teams.
Design thinking
Applying a human-centered approach to innovation, emphasizing empathy, ideation, and prototyping to solve complex problems.
Portfolio
Previous projects
BEYOND THE DESK
WORKSHOP DESIGN AND FACILITATION
Design and facilitate workshops for enterprises, communities, and teams, covering Strategic Planning, Innovation, Design Thinking, User Experience, and more.
ACADEMIC/DESIGN TALKS
Sharing my knowledge about Design, IT, and Social Innovation with different audiences.
MENTORING @ ADPList
Share my knowledge and guide the professional development of fellow designers through mentoring.
Book a mentoring session